
Today we looked at how information is stored in the memory. We replicated a study by Baddeley, who concluded that memories are stored acoustically in the short-term store and semantically in the long-term store. Acoustic refers to how things sound (you might remember a shopping list by repeating it to yourself over and over so you can hear it in your head), and semantic refers to the meaning of things (you remember a novel you read last Summer by what happened in it ie it's meaning). The powerpoint on encoding is here.
We also looked at some fairly dry and dusty research methods. We covered methods of central tendency (mean, mode, median) and one measure of dispersion (the range). The ppt is here but this is all well covered in your textbook(s).